Chevy Equinox

Photographer - Thilo Sicheneder
Client - Chevrolet
Agency - McCann Shanghai

It was a great experience to work with Chevy China for the new Equinox launch campaign. From hero vehicle importation and hiring crew translators, to record snowfall and then an epic road trip from San Fransico / the Sierra Nevada Mountain areas / Death Valley / Palm Springs, and lastly, Monument Valley, we managed all of it with humor, grace, and expertise. It was a perfect example of a large scale production done with a small crew, providing the client with creative flexibility and a wide range of location options.