Porsche Panamera

Photographer - David Bruen
Director - Martin Grega
Client - Porsche

We were proud and excited that Porsche chose us to collaborate on a still and motion shoot to launch the new Panamera and Cayman 718 models. Since the actual models were top secret at the time of the production, all vehicles in the campaign were created via CGI. The stand-in models were used for reference. Over the course of the 3-week shoot, we were overseeing simultaneous shooting by both the stills and video crews, along with the CGI team from Berlin

One of the primary objectives of the shoot was to find unique locations specific to the Porsche brand. The client put us in charge of concept development, execution strategy and location direction. In that capacity, we helped to develop both treatments and storyboards for videos, along with handling all aspects of the production, including complex, location and FAA permits, sourcing and hiring drone and helicopter teams, still and video crews, estimating and budget management, working with the client's internal legal department to review and confirm production agreements and releases, as well as coordinating all travel arrangements for international crew and clients.